Mattel Offers “Tramp Stamp Barbie”

In a move sure to anger mommy bloggers and parents everywhere, Mattel has decided to release a new version of the popular Barbie doll, this one now complete with a set of sticker tattoos so little girls can add ink to her as they please.

This is not the first controversial foray into body art that Mattel has taken - in 1999 the company tried releasing a tattooed  Barbie, but quickly pulled it from the shelves due to public outcry.

The dolls’  description reads: “Over 40 easy, no mess tattoos to design and decorate Barbie doll’s fashions.  Customize the fashions and apply the fun temporary tattoos on you too. Choose from Barbie or Nikki dolls, both include additional fashions, tattoo stamper and tattoos.”

Mattel claims that the idea was to bring Barbie up to date but critics are arguing that the doll will further encourage the sexualization of young girls.

Edward Mayo of the watchdog Consumer Focus, says that parents ‘will be dismayed’ because their children might pester them to get tattoos themselves.

What do you think - is Mattel in the wrong here?  Let them know:

Mattel Customer Service hotline: (310) 252-2000