Ride the SLUT - er, wait, oops!

Here’s an important lesson for urban transportation planners - always figure out what your new bus or trolley line name will look like as an acronym.  Otherwise, you may end up with some unfortunate results.

We’re sure it wasn’t intentional, but in Seattle, they’ve got a new trolley line - it’s called the South Lake Union Trolley. Sounds nice, right? But like everything else, names get shortened, and South Lake Union Trolley becomes……. SLUT.

Whoops, not good for marketing, guys.

But this misstep did prove to be hilarious for a couple of enterprising young men who work at Kapow! Coffee, located near one of the new trolley barns in Seattle.

They took it upon themselves to come up with “Ride the SLUT” t-shirts, and have been selling them like hotcakes.


So what started as a black-eye for city planners actually has a funny ending. Want one of these shirts for yourself? They’re at Kapow! coffee, or - of course - on the ‘Net: www.ridetheslutshirts.com